RCHT Photoshoot I

For this RCHT campaign, We took full creative direction in producing a bespoke photoshoot to showcase their latest lambskin leather jacket.

From location scouting to model selection, we curated every element of the shoot to reflect RCHT’s signature aesthetic—a balance of effortless luxury, contemporary edge, and timeless craftsmanship. After extensive research, we secured a raw yet refined North London backdrop, where the textures and architectural details complemented the jacket’s sleek silhouette and supple leather finish.

To bring the vision to life, we handpicked a model whose energy and style aligned perfectly with the brand’s identity, ensuring the visuals captured the attitude and essence of RCHT. With a focus on natural light, striking composition, and an editorial feel, the final images present the lambskin jacket in its purest form—sophisticated, versatile, and undeniably bold.

This project is a testament to MADBVL’s expertise in full-scale production, delivering tailored creative solutions that enhance brand storytelling and visual impact.