RCHT Photoshoot II

For this RCHT campaign, We curated a photoshoot that seamlessly blended heritage and modernity, capturing the brand’s Napoleon-style track jacket against the historic backdrop of Virginia Woolf’s former home in Sussex.

Scouting the perfect setting was key to this project. The location—a house steeped in literary history and artistic legacy—offered a unique contrast to the contemporary yet regal silhouette of the jacket. The textured walls, aged wooden interiors, and sprawling gardens provided a cinematic atmosphere, elevating the garment’s intricate detailing and bold structure.

To enhance the editorial direction, we carefully selected a model whose presence embodied both strength and refinement, bringing the jacket’s commanding aesthetic to life. With an emphasis on natural light, dramatic compositions, and an interplay between historic architecture and contemporary fashion, the shoot captured the essence of RCHT’s signature storytelling—a fusion of classic influence and modern rebellion.

From creative direction to full-scale production, this shoot exemplifies MADBVL’s ability to craft visually compelling narratives, ensuring that every campaign leaves a lasting impression.