Rick Wakeman South American Tour

For Rick Wakeman’s 2024 South American Tour, MADBVL was honoured to lead the set design, tour stage production management, and merchandise design, delivering a fully immersive and visually compelling experience for audiences across the continent.

From concept to execution, our stage design was meticulously crafted to complement Wakeman’s legendary soundscapes, ensuring each performance was both visually and sonically captivating. We developed a bespoke stage layout, dynamic lighting design, and immersive production elements, enhancing the grandeur of his live performances while staying true to the emotional depth and artistry of his music.

Managing the tour’s stage production required precision and adaptability, ensuring that each venue—from intimate theatres to large-scale concert halls—was optimised for the best possible audience experience. Our team worked across multiple locations, handling the logistics, setup, and technical coordination necessary to bring a world-class tour to life.

In addition to our production expertise, we also designed the official tour merchandise, creating pieces that reflected Wakeman’s iconic style and legacy. The merchandise was developed to resonate with both longtime fans and new audiences, offering high-quality designs that complemented the tour’s aesthetic and artistic vision.

The result was a tour that seamlessly blended musical mastery, striking production design, and a cohesive visual identity, elevating each performance into a multi-sensory experience. Working alongside a legend like Rick Wakeman was a privilege, and this project stands as a testament to MADBVL’s commitment to crafting unforgettable live event experiences.